Twitter, launched in July of 2006 by Jack Dorsey, is an online social networking website and micro blogging service that allows users to post and read text-based messages of up to 140 characters, known as “tweets”, and has become one of the top 10 most visited internet sites.
As of the 11th July 2014, according to the ‘Statistic Brain’ and verified by sources such as Twitter, Huffington Post and eMarketer, Twitter has a total of 645,750,000 active registered users with 135,000 new users signing up everyday and 58 million average number of tweets per day.
These statistics establish that the chances of your target market actively using this social network at multiple times a day every, single day is very high.
A ‘Tweet’ can be a great resource for sharing information about upcoming events, product releases and general customer experience.
Twitter gives your customers direct access to your business, thereby providing you with the ability to push information to a wider range of people, and receive prompt and above all live customer feedback.
With annual advertising revenue of $405,500,000 in 2013 Twitter provides its users with multiple sources of value for any business size, especially when setup and managed properly.
When you join Empire Avenue, you will realize the value of a ‘Tweet’ and see how effectively it is used.